iDEAL
Also known as: iDEAL | Wero, iDEAL Wero
iDEAL is the Dutch online payment method where the customer pays directly through their own bank. The Dutch Payments Association says it accounts for 70% of Dutch e-commerce transactions, and that every iDEAL merchant will switch to Wero by the end of 2027 at the latest.
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Example
A Dutch customer picks iDEAL at checkout and pays through their own bank. From the end of January 2026 the brand has started to read iDEAL | Wero.
A Dutch online shop without iDEAL has left most of its checkout on the table.
What it is
iDEAL lets a customer pay online straight from their bank account. The Dutch Payments Association says that with iDEAL you pay directly through your own bank, in your own banking environment. The association states that 70% of all e-commerce transactions in the Netherlands are made with iDEAL.
It is changing name, and rails
The same association states that from the end of January 2026 the transition from the iDEAL brand to iDEAL | Wero begins. By the end of 2027 at the latest, every iDEAL merchant will have switched to Wero, and the iDEAL brand will then be phased out step by step.
EPI Company's July 2026 update adds dates. In October 2026 all Dutch issuing banks are to be connected to Wero and ready for the next phase. The participants' shared objective is to complete the migration from iDEAL to Wero by 31 December 2027. Purchase protection is to reach full coverage by 1 January 2028. Wero scheme pricing is to stay broadly aligned with the current iDEAL | Wero level until 31 December 2028.
These are dated plans, as of October 2026. Dates can move, so check the association's page before you act on one.
What a merchant does
Merchants usually reach iDEAL through their payment service provider. Ask yours when it will move you to Wero and whether anything changes at your checkout.
The button changes name. The customer's habit does not.
