I've stood on every side of the counter.

The store floor. The brand. The founder. The e-money institution. The payment provider. The neobank. Each one taught me what the others forget.

Alexandre Droual, black and white portrait

Sides of the counter

  1. Store floor — Decathlon
  2. Brand — Kidiliz
  3. Founder — Alice With Alex
  4. E-money institution — Morning
  5. Payment provider — Lyra
  6. Neobank — Qonto

About

Payments are invisible when they work. My job is the moment they don't.

I started on a shop floor at Decathlon, running a department and its P&L. Then a fashion brand, Chipie at Kidiliz, with 42 people and a number to hit. Then my own company, Alice With Alex, a made-in-France clothing brand for urban cyclists. I was the merchant. I paid the fees and I chased the payouts.

In 2017 I crossed the counter. At Morning, an e-money institution, I built payment offers and brands. At Lyra, a payment service provider, I went from launching products to marketing them. Along the way I helped take payment companies through becoming card acquirers: scheme membership, certification, processing.

Today I'm a Staff Product Marketing Manager at Qonto. I lead card acceptance across every market Qonto serves, in person and online: Tap to Pay, payment terminals, payment links and what comes next. I also launched Pay Later, Qonto's financing offer. The work runs from product strategy and vision to go-to-market.

I write here because the best ideas in payments are trapped in decks and Slack threads. I build AI-native tools for marketers on the side. I live in Toulouse.

How I work

Four habits I won't give up

01

Start from the merchant's Saturday, not the product's roadmap.

Folded fabric lit from the side

02

Say the price out loud. Hidden costs are borrowed trust.

Close ridges in low light

03

Ship one story per launch. If it needs two, it isn't ready.

A soft crease catching light

04

Measure what the customer feels, not what the dashboard likes.

Layered fabric edge in low light

Career

Fourteen years, one direction: closer to the money moment

  1. 2023 — now

    Staff Product Marketing Manager

    Qonto

    Card acceptance in person and online across every Qonto market; launched Pay Later.

  2. 2020 — 2023

    Product launch manager → Product Marketing Manager

    Lyra

    Payment service provider. Lyra Network and Lyra Collect.

  3. 2017 — 2020

    Marketing Manager

    Morning

    E-money institution. B2B and B2C payment offers, Morning and Wipliz brands.

  4. 2015 — 2017

    Founder

    Alice With Alex

    Made-in-France clothing for urban cyclists. Product, marketing, e-commerce.

  5. 2013 — 2015

    Deputy Brand Director

    Kidiliz Group (Chipie)

    Marketing and digital strategy, 42 people, P&L.

  6. 2012 — 2013

    Fitness Department Manager

    Decathlon

    P&L, commercial strategy, team leadership.